When Did Content Marketing Evolve?

It is interesting to learn that we cannot have a finite definition for content.  Lee Oden gathered 40+ ideas for the word through interviews.  The whole list of answers absorbed me; they are diverse, by the way, and as one of them described – content is ‘defined differently based on your background’.  Which brings me to a conclusion that not all content can help digital or online businesses.

We have to understand first what type of content to use for content marketing.  Content marketing, as we all know, is that method of utilizing content to advocate a brand, convert potential customers, and take care of the current customers.  If I were to choose among those 40+ definitions for content in Mr. Oden’s list, I would go with this definition — ‘information presented to the web’ that is ‘engaging’, ‘provides value’, and ‘timely’  that  ‘creates brand advocacy, leads potential customers down the conversion path, or nurtures leads and current customers’.

I stumbled upon another interesting blog post in my earnest search for the difference between blog posts and content. Although Ms. Carol Tice admitted in her blog post that blog posts and articles are starting to merge into one causing confusion among clients and writers themselves, what is considered content for content marketing now are the blog posts that are ‘built around SEO keywords’.   Articles, however, can also be considered content because of the interviews and research from credible experts and research firms which are vital components of content.

Publications in print are also content especially if they intend to promote a business, or spread the word about a product, inform the public about benefits or advantages of a product or service,  etc.  The question is – when did the phrase content marketing evolve?

Joe Pulizzi provides an infographic that tells of the brief history of content marketing and it showed that it was Penton Custom Media in 2001 that started to use the phrase content marketing.  Years after and until now, business owners and content marketers use the phrase to define information that targets an audience which may come in any form. Blog posts and articles are just one of those formats.  Information in texts, images, video, sound, etc. are all medium of content used for content marketing purposes.

So, we do not need to burden ourselves with what content to use because there are many.  It is how we use them for content marketing that matters.  Actually, content and content marketing have been there for ages.  It is proven that a business’ way of conveying a story that is relevant and offers something to the audience is what matters.

 

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How to Avoid Mistakes When Writing Content

Neil Patel’s 8 Mistakes Even Professional Content Writers Make made me think of what mistakes I commit most often when I write content and how to avoid, if not eliminate, them.  Mr. Patel is absolutely correct. Content writers and even other types of writers sometimes make mistakes when writing content. It is an undeniable fact.

This post is a spin-off from the above article and I would like to share some tips (from my experience) on how I avoid these mistakes when writing content.

  • How to break through writer’s block.

Writer’s block is a bummer. No matter how hard you try, nothing pops in your head. You end up spending hours staring at your PC with nothing, not even a single idea to start writing.  How do you break through it?

Mr. Patel is right in saying you are wrong thinking you cannot break through it.  You can but only with time.  What I meant by this is you allow yourself time.  Do not force yourself to break through the block.  Instead, stop writing, relax, do not think of anything – perfection, rejection, and all the things that break the rhythm of writing.

Try doing some of the things that make you happy – drink coffee, eat a slice of cake, or gobble a plate of your mom’s spaghetti – anything that relaxes your mind for a little while.  At the same time, try to think of the topic for your content.  In this relaxed state, you will discover that ideas flow easily, you are able to focus, and ideas develop freely.  You are not pushing yourself. Continue reading

Seven (7) Quality Principles Part 3

This is the last part of the series.

Before continuing with the seven quality principles, you can visit Part 1  where I discussed customer focus and leadership and Part 2 where I discussed the engagement of people and process approach.

The last three (3) principles are as follows:

5. IMPROVEMENT

There are improvements that are continuous and continual.  To get more of the difference, you can visit DifferenceBetween.com.  To summarize, you can carry out continual improvement while doing continuous improvement in your business processes.

It is very important to measure what has improved when you have a business from the time you started until the present. You need to check on the results versus your objectives and goals, analyze them and check what you can do to prevent recurrence of problems and occurrence of potential problems.

This principle will help you analyze the market and the risks, review more your customer needs and expectations, learn from past experiences, self-assess, and prevent out-of-control approaching problems.

6. EVIDENCE-BASED DECISION MAKING Continue reading

The Seven (7) Quality Principles Part 2

Before I continue writing this post, I would like to share that I use Hootsuite to manage my social media marketing.  It is best used by project managers and content writers. WordPress also has a sharing widget where you input your social media links and your blog posts will be automatically shared.

I am imploring the graces of the Almighty that I can complete all tasks to keep up.  It will be hard to connect with everybody for the meantime but I am not an energizer bunny as Renard puts it.  There will always be a time for everything.

I continue from the first post about the seven quality principles:

3. ENGAGEMENT OF PEOPLE

Considering this principle, the leaders in an organization will let everybody use their abilities with the same objectives and goals.  This will benefit not only the business’ organization but also everybody in it.

Making people work with gusto all the time is difficult.  A work situation or condition will always affect disposition and attitude.  It is not as easy to get people be engaged as we like it to happen.  Why is this so?

There is a multitude of factors why people refuse involvement and engagement.  You can only meet this objective if you stretch out recognizing their efforts and abilities, empowering them by trusting and giving respect, and strengthening their skills and knowledge.

If you are a sole proprietor, who are you engaged with?  It is the people, and group of people, in your network.  You need the same alignment of objectives and goals.  Entrusting them with some matters about your business will strengthen the ties.  For example, asking them about their opinion on a particular decision will make them feel they are trustworthy.

You do not have people to enhance their skills and knowledge but recommending others in your network for their excellent work will engage them into helping you meet your business goals.

4. PROCESS APPROACH

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Continue reading

The Seven (7) Quality Principles Part 1

In a recent training that was conducted for the organization I am working for, the speaker included a discussion about the seven quality principles of the new quality management system (QMS) standard.  A quality management system, for the information of many, is the set of processes, procedures, policies, etc. needed in planning, implementation and maintenance of a business to meet customer requirements.

I am a fan of the number 7 that is why these quality principles got my attention.  Anybody involved in any business of any type can use them to achieve success.  In fact, even if you are a sole proprietor, they can help you in improving your business, performance-wise, by using them as guide or even as a framework for your business.

Here are the seven quality principles, and how a business owner can use them:

1. CUSTOMER FOCUS

With this principle, understanding you customers’ needs is the primary center of attention.  You may both consider the current and future needs of a customer.  A client for a content writer, for example, may require a particular writing style for his business as his present need.  A content writer may consider methods to learn other writing styles if the client will think of another style for his business in the future.

Continue reading

A Basic Question to a Content Writer

Other than that question on my FB page on how to start as a content writer, I haven’t received any question from a visitor to this blog.   A question in mind that keeps bugging – what a client, specifically a new one in the online business, may probably ask.

Why do I need a content writer?

This basic question to a content writer is essential not only to the client.  It also aligns the objectives and goals of a content writer.  It prompts a content writer to do a self-check – Why will a business owner need my services as a content writer?

Image from Pexels

Continue reading

The Ability to Find a Way

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This is my son’s PC.  If you look at the picture from your vantage point, there’s a CPU on the right.  That is mine.

This was the time when my PC was down and I had to use my son’s PC because there were deadlines.  The two PC’s are side by side on a long table.

Although he often uses his PC those times, I had to ask him to allow me to use his PC for a few hours in a few days.  I also had to accustom myself in navigating his PC because it is his PC.

The ability to find a way to complete work a.ka. ‘resourcefulness’ is a skill.  People will probably think it was not a problem for me because he is my son.  But he is already a grown up (with a job) and he has his own life, using his PC, and I have to respect that.  I am just glad that we were able to arrange the schedule in using his PC that time.

That is the short story about the PC. 🙂