When Did Content Marketing Evolve?

It is interesting to learn that we cannot have a finite definition for content.  Lee Oden gathered 40+ ideas for the word through interviews.  The whole list of answers absorbed me; they are diverse, by the way, and as one of them described – content is ‘defined differently based on your background’.  Which brings me to a conclusion that not all content can help digital or online businesses.

We have to understand first what type of content to use for content marketing.  Content marketing, as we all know, is that method of utilizing content to advocate a brand, convert potential customers, and take care of the current customers.  If I were to choose among those 40+ definitions for content in Mr. Oden’s list, I would go with this definition — ‘information presented to the web’ that is ‘engaging’, ‘provides value’, and ‘timely’  that  ‘creates brand advocacy, leads potential customers down the conversion path, or nurtures leads and current customers’.

I stumbled upon another interesting blog post in my earnest search for the difference between blog posts and content. Although Ms. Carol Tice admitted in her blog post that blog posts and articles are starting to merge into one causing confusion among clients and writers themselves, what is considered content for content marketing now are the blog posts that are ‘built around SEO keywords’.   Articles, however, can also be considered content because of the interviews and research from credible experts and research firms which are vital components of content.

Publications in print are also content especially if they intend to promote a business, or spread the word about a product, inform the public about benefits or advantages of a product or service,  etc.  The question is – when did the phrase content marketing evolve?

Joe Pulizzi provides an infographic that tells of the brief history of content marketing and it showed that it was Penton Custom Media in 2001 that started to use the phrase content marketing.  Years after and until now, business owners and content marketers use the phrase to define information that targets an audience which may come in any form. Blog posts and articles are just one of those formats.  Information in texts, images, video, sound, etc. are all medium of content used for content marketing purposes.

So, we do not need to burden ourselves with what content to use because there are many.  It is how we use them for content marketing that matters.  Actually, content and content marketing have been there for ages.  It is proven that a business’ way of conveying a story that is relevant and offers something to the audience is what matters.

 

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Time Management Problems to Address

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I am sorry to interrupt you while thinking about your next blog post but I have to share with you some thoughts.

I was not able to write blog posts daily to continuously participate in the UBC.  It makes me feel guilty because I signed in and that means I have to do it.  I am humbled that there are others who had even took the time to push the FOLLOW button.  Here I am, not doing my part of the bargain.  Unintentionally, that’s the good side of it.

Here are my observations about my own time management:

  • I sometimes fail to stay on top of things when I am up against the wall.
  • I tend to get busy with being busy and not being productive.
  • I lack concentration.  I have too many things in my mind.
  • I fail at saying ‘no’ most of the time.
  • I delay taking care of the little things.

Have you ever done this? How do you evaluate your own time management? What do you intend to do with these problems? How do you address them?

If you have the same list of observations about time management, I earnestly ask you to take time reading how I address them:

  • When it seems that you are up against the wall, strive to stay on top of the difficulties. You have to be in-charge. Take time to stop and take a deep breath. Assess the situation and do something to be in-charge of your life once again.
  • Focus on one thing at a time. You cannot carry out anything by taking them all simultaneously. You have to concentrate doing one thing after another.
  • If you have the tendency to say ‘yes’ all the time, then you are doomed. Even superheroes have limitations. You have to identify what needs your immediate attention, and what needs to be set for later (or even ignored).
  • When the little things in our lives pile up, they become bigger things. You have to assign a day to do all of them.

I believe this is not a new list. Most of you will probably think this is just a tiresome list of things to do. But sometimes, you and I need a refresher to get going.

Blog on, my UBC friends!

How to Avoid Mistakes When Writing Content

Neil Patel’s 8 Mistakes Even Professional Content Writers Make made me think of what mistakes I commit most often when I write content and how to avoid, if not eliminate, them.  Mr. Patel is absolutely correct. Content writers and even other types of writers sometimes make mistakes when writing content. It is an undeniable fact.

This post is a spin-off from the above article and I would like to share some tips (from my experience) on how I avoid these mistakes when writing content.

  • How to break through writer’s block.

Writer’s block is a bummer. No matter how hard you try, nothing pops in your head. You end up spending hours staring at your PC with nothing, not even a single idea to start writing.  How do you break through it?

Mr. Patel is right in saying you are wrong thinking you cannot break through it.  You can but only with time.  What I meant by this is you allow yourself time.  Do not force yourself to break through the block.  Instead, stop writing, relax, do not think of anything – perfection, rejection, and all the things that break the rhythm of writing.

Try doing some of the things that make you happy – drink coffee, eat a slice of cake, or gobble a plate of your mom’s spaghetti – anything that relaxes your mind for a little while.  At the same time, try to think of the topic for your content.  In this relaxed state, you will discover that ideas flow easily, you are able to focus, and ideas develop freely.  You are not pushing yourself. Continue reading

This Day in History (Selected Years)

There are unforgettable years as there are unforgettable days.  I selected a few of these unforgettable years for July 18 to know what history has for us – 1964, 1965, 1990, 1992, 2001, 2004, and 2014.

1964 – My husband was born this year.

Riots erupted in the African American communities of NYC and Rochester, NY. The NYC race riot began in Harlem and spread to Bedford-Stuyvesant in Brooklyn. – from Timelines of History

The Spy Who Came In From The Cold by John le Carré was one of the best selling books. – from TakeMeBackTo

1965 – I was born this year

US Adm. Jeremiah Denton (1924-2014) was shot down over North Vietnam as he flew in on the Thanh Hoa Bridge on the Ma River. He spent the next seven years and seven months in prison camps. In 1976 he wrote a memoir with Ed Brandt “When Hell Was in Session” of his ordeal. It was made into a 1979 TV movie. – from Timelines of History

Up The Down Staircase by Bel Kaufman was one of the best selling books. – from TakeMeBackTo

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Seven (7) Quality Principles Part 3

This is the last part of the series.

Before continuing with the seven quality principles, you can visit Part 1  where I discussed customer focus and leadership and Part 2 where I discussed the engagement of people and process approach.

The last three (3) principles are as follows:

5. IMPROVEMENT

There are improvements that are continuous and continual.  To get more of the difference, you can visit DifferenceBetween.com.  To summarize, you can carry out continual improvement while doing continuous improvement in your business processes.

It is very important to measure what has improved when you have a business from the time you started until the present. You need to check on the results versus your objectives and goals, analyze them and check what you can do to prevent recurrence of problems and occurrence of potential problems.

This principle will help you analyze the market and the risks, review more your customer needs and expectations, learn from past experiences, self-assess, and prevent out-of-control approaching problems.

6. EVIDENCE-BASED DECISION MAKING Continue reading

The Seven (7) Quality Principles Part 2

Before I continue writing this post, I would like to share that I use Hootsuite to manage my social media marketing.  It is best used by project managers and content writers. WordPress also has a sharing widget where you input your social media links and your blog posts will be automatically shared.

I am imploring the graces of the Almighty that I can complete all tasks to keep up.  It will be hard to connect with everybody for the meantime but I am not an energizer bunny as Renard puts it.  There will always be a time for everything.

I continue from the first post about the seven quality principles:

3. ENGAGEMENT OF PEOPLE

Considering this principle, the leaders in an organization will let everybody use their abilities with the same objectives and goals.  This will benefit not only the business’ organization but also everybody in it.

Making people work with gusto all the time is difficult.  A work situation or condition will always affect disposition and attitude.  It is not as easy to get people be engaged as we like it to happen.  Why is this so?

There is a multitude of factors why people refuse involvement and engagement.  You can only meet this objective if you stretch out recognizing their efforts and abilities, empowering them by trusting and giving respect, and strengthening their skills and knowledge.

If you are a sole proprietor, who are you engaged with?  It is the people, and group of people, in your network.  You need the same alignment of objectives and goals.  Entrusting them with some matters about your business will strengthen the ties.  For example, asking them about their opinion on a particular decision will make them feel they are trustworthy.

You do not have people to enhance their skills and knowledge but recommending others in your network for their excellent work will engage them into helping you meet your business goals.

4. PROCESS APPROACH

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A Basic Question to a Content Writer

Other than that question on my FB page on how to start as a content writer, I haven’t received any question from a visitor to this blog.   A question in mind that keeps bugging – what a client, specifically a new one in the online business, may probably ask.

Why do I need a content writer?

This basic question to a content writer is essential not only to the client.  It also aligns the objectives and goals of a content writer.  It prompts a content writer to do a self-check – Why will a business owner need my services as a content writer?

Image from Pexels

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