There is no choice. A content writer has to write a remarkable and unique content. It is what the job requires.
It has already come, this next level of customer engagement development. In days gone by, you need to promote your product or service face-to-face. Companies and organizations can do it now with their online content.
It is not a thing to worry about writing a remarkable and unique content. You can focus completely on improving because the internet is very generous. This is not a problem for a seasoned content writer, of course. For a newbie, however, it is entirely a different story.
The goal of the heading explains it as it is. How to do it is a million dollar question. There are already a lot of how-tos and guides on the World Wide Web about it. This post intends to remind with the phrase ‘focus completely’.
- Remind self that readers of print content and web content are different.
Those that visit your website for your product or service will not spend time reading an entire blog post. This is obviously different when somebody reads a printed copy, consuming the piece.
A visitor usually scans a web page. A visitor of a web page follows the F-shaped pattern for reading web content. The first action is to read the first horizontal line on top. The next is to read the second horizontal line a bit further down. The last action is to scan the left side of the piece, forming an F-shape pattern.
Quite disappointing? It’s actually a hint. Write your next article focusing on what to put on these parts. Your web content will surely get attraction from visitors.
- Remind self that you are not submitting a creative piece for school.
A content writer’s abilities are equal to being creative. This does not mean you have to use the ‘smart’, pretentious and highfalutin words that nobody understands. Yes, maybe some visitors can but they do not represent the lot.
Depending on the type of product or service, your website content or blog posts may vary. You have to remember to sound natural. You may have to mention technical stuff as required but you need to engage. You can only do that by using simple and familiar words for your content.
As mentioned, your website visitors will only scan. On this note, you have to write as concise as possible: largest number of four (4) sentences in a paragraph, an average of twelve (12) words in a sentence, and using YOU.
- Remind self that there are two challenges to meet.
According to Neil Patel, there are two (2) big challenges to meet. The first is always the hardest because it requires you to write content for search engine optimization. The second seems easier – write content that will appeal to people. It is actually a symbiosis of the two.
This is where you present your remarkable and unique qualities. You need to have significant knowledge about SEO. Along with its rules, you have to focus completely on attracting visitors. Engage potential and current customers with your content.
Your goal is, in fact, attainable. Develop and support a mindset to focus completely on a remarkable and unique content. It is not a far-fetched aim to master the skill. The seasoned writers have done it.