Short Articles Matter to Your Buyer Personas, Is It True?

Photo courtesy of Quotes Gram

If only writing is as easy as being cute when you are short in height, then writing short articles will also be a trouble-free quest.

The trend these days is to create short but crisp content articles.  A spreading buzz says that buyer personas, (customers or clients or online visitors) do not prefer lengthy compositions to know about a brand of product or service.  There is a claim that online visitors do not read everything in the internet.   In an online training I just had a year ago (2015), I learned that visitors when they land on a page read in the ‘F’ manner.   Initially, your introduction, a little of the body of your article, and down to the list of important details are what matters. Continue reading


While Waiting for Writing Projects to Come


You wait, like the beautiful creature above, sitting motionless while waiting for a treat.

And while waiting for writing projects that do not come, you suddenly thought with dread – what am I going to do now?  You still wait for a little more, of course.  You hope that an opportunity will knock again.  You idly ask in silence for just one.  The gods are not that callous, are not that busy, are not that capricious, are not that n(d)umb, to realize that you are just as talented as the others.  You hope. Continue reading

Write Clean: Valuable and Simplified Tips to Successful Writing

Image from Pulse @ LinkedIn

I do not have a formal education in writing as a journalist or a non-fiction writer.  In fact, the last tryst I had with my ‘journalistic prowess’ is during high school but that’s another story.  Here I am, however, trying to contribute to content creation for the web which is basically, as it is understood (or has to be understood by those who do not know), is writing relevant or applicable content for the web, most of them for marketing purposes.

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